SHIKE – Ride Green

What if using a car to go to work every morning ends up not being the easiest choice?
Shike is a motion graphic video made in collaboration with the Turin-based The Good Life Studio for the Italian startup Mug Studio.

ART DIRECTION: Francesca Tabasso
STORYBOARD – ILLUSTRATION – CHARACTER DESIGN: Francesca Tabasso
ANIMATION: Patrick Delorenzi – The Good Life Studio

 

Preparatory drawing

Character Design

Frames from the video